Sharing Berry Joy
Driscoll's is the world's largest berry company, a household name built entirely on the quality of what it grows. They came to us for a digital experience that lived up to the product, and the brief left little room to play safe: create something dramatic for the category, and set a global benchmark for how a food brand shows up online.
The challenge
Driscoll’s has spent generations perfecting the berry. The opportunity was to give the digital experience that same level of care. Most food and beverage sites treat the product as set dressing. Driscoll’s wanted the reverse, a site where the berry led and the craft behind it showed through in how the page moved and felt. We set out to build a digital home worthy of a brand people already trust.
The approach
We opened with workshops to find the story worth telling, then distilled it into one idea: “Sharing Berry Joy.” Everything that followed traced back to it.
From there we worked through wireframing, prototyping, and UI design, keeping the product in front at every stage. Interactive navigation and subtle storytelling shape the journey, and animation adds small moments of delight rather than movement for its own sake. Each decision answered a single question: does this make the fruit feel as good on screen as it does in the punnet?
What we built feels tactile. Motion and pacing work with the detail to carry the quality of the product into the experience, on brand from the first scroll.
The outcome
The work delivered the benchmark Driscoll’s asked for. The site won Best in Show at the 2025 w3 Awards in the food and beverage category, alongside recognition across several other award programs through the same period.
The awards matter, but the real result is a digital experience that carries the brand as confidently online as Driscoll’s does on the shelf, and a standard the wider category can measure itself against.