Service and Creative Skills Australia (SaCSA)

Designing a clear, credible digital platform for a complex national organisation.

SaCSA partnered with JTB to rethink its digital platform end to end. Through discovery, product definition, and design and development, we transformed a content-heavy site into a clearer, more accessible experience that supports advocacy, engagement and long-term growth.

Deliverables
Website discovery and strategic definition; Audience research, workshops and interviews; Product and platform definition; Information architecture and sitemap design; UX and UI design; Design system and component library; Website design and development; and Content structure and SEO foundations.

Background

SaCSA is a national Jobs and Skills Council working across multiple industries to deliver workforce planning, training products and sector insights. As the organisation grew, its website became difficult to manage and challenging for users to navigate. SaCSA needed a clearer, more structured digital platform that could support diverse stakeholders while remaining credible, accessible and scalable.

Objectives

The goal was to create a digital platform that clearly explains what SaCSA does, who it serves and why it matters. This meant simplifying complex information, improving navigation for time-poor users and ensuring the website could support multiple audiences without favouring one sector over another. We aimed to define a strong product foundation that aligned user needs, internal workflows and long-term organisational goals. The project also sought to improve usability, accessibility and trust, while laying the groundwork for a platform that could evolve alongside SaCSA’s growing remit and responsibilities.

Approach

We began with a comprehensive discovery phase, combining stakeholder workshops, interviews and audits to understand SaCSA’s challenges, audiences and ambitions. These insights informed a clear product definition, shaping how content, features and navigation should work together. From there, we designed a user-led experience supported by a flexible design system and scalable information architecture. The website was then designed and developed with clarity, accessibility and governance in mind, ensuring SaCSA could manage content confidently while delivering a consistent, professional experience for stakeholders.

Ready to turn complexity into a clear, scalable digital product?
Contact Us
More projects
1300 66 99 58
88 Langridge Street Collingwood 3066

    Hi, my name is

    I'm from

    You can call me on

    and email me at

    I would like to chat about...

    (optional)
    (optional - 10mb max)

    Wow, so nice of you  
    We’ll be in touch shortly to learn more about your project.

    Projects

    AGL

    Utility Professional Services Technology

    Deep Rising

    Not-For-Profit
    7

    St Kilda Football Club

    Sports and Lifestyle Hospitality & Leisure

    EasyGo

    Sports and Lifestyle Technology

    Coopers

    Food & Drink Hospitality & Leisure
    5

    Westbourne Grammar

    Education