Headless Sitecore specialists

Sitecore development in Melbourne for enterprise organisations

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JTB Studios designs, builds, and supports Sitecore websites from our Melbourne studio, giving your marketers full control of content and personalisation with a modern front-end stack that stays fast, secure, and ready for the next stage of your roadmap.

Who we work with

Sitecore expertise for organisations with complex digital estates

We partner with enterprise brands, public sector organisations, and national businesses that rely on Sitecore to manage large content operations, multiple sites, and personalised experiences, and we shape every engagement around the way your teams publish, govern, and grow on the platform.

New Sitecore builds

We plan, design, and develop new Sitecore websites from the content model up, so your authors publish confidently from launch and your platform scales as new brands, regions, and campaigns come online.

Headless and composable architecture

Our specialty is headless Sitecore, where we pair SitecoreAI (formerly XM Cloud) with a Next.js front end and deliver content through Experience Edge, which gives you faster pages, cleaner deployments, and the freedom to add new channels without rebuilding the platform.

Upgrades and migrations

We move organisations from Sitecore Experience Platform (XP) and Experience Manager (XM) to SitecoreAI, mapping content, templates, and integrations carefully so search rankings, personalisation rules, and author workflows carry across intact.

Trusted by leading Australian brands

Organisations that rely on their digital platforms to perform at scale.
Manufacturing

Rinnai

The challenge

Rinnai needed a platform that presents a broad range of heating, cooling, and hot water products to homeowners, trade professionals, and builders, with product content that stays accurate across every category and audience.

What we did

We built a structured headless content model and a library of reusable components that connect product information, support content, and enquiry journeys, which gives the Rinnai team the flexibility to launch new product pages and campaigns with minimal development effort.

Sport and membership

St Kilda Football Club

The challenge

St Kilda FC needed a digital home for its 150th anniversary that sits alongside the Sitecore-powered AFL platform, while laying the foundations for a heritage hub and player encyclopaedia designed to grow and serve supporters for decades.

What we did

We designed and built a dedicated 150 years experience that compliments the club's wider AFL digital ecosystem, and we structured its content architecture so the site evolves into a permanent heritage hub and player encyclopaedia that preserves every era of the club's history for future generations of supporters.

Energy

AGL

The challenge

AGL needed its Sitecore platform to support complex product, plan, and account journeys for millions of Australian customers, with content governance that meets the standards of a regulated industry.

What we did

The Sitecore components were designed to shape AGL's product, plan, and support content into consistent, accessible journeys, giving the business a flexible component library that its teams use to publish updates quickly while every change moves through the approvals a regulated industry requires.

Hospitality and entertainment

Crown Resorts

The challenge

Crown Resorts has a Sitecore experience that showcases hotels, dining, entertainment, and events across multiple properties while keeping each venue's content current and on brand.

What we did

This enables Crown to share architecture and components, but still have property-specific content, so Crown's marketing teams can run campaigns across venues from a single platform while each property keeps its own identity.

Client perspective

"JTB brought strong Sitecore expertise to the project and worked closely with our team throughout the build. They were able to navigate the complexity of the platform and translate our requirements into a solution that is robust, flexible and easy to manage. The result is a modern digital experience that better supports Queensland workers, employers and service providers."

What is Sitecore

An enterprise platform for content, data, and personalisation

Sitecore is an enterprise Digital Experience Platform (DXP) that brings content management, customer data, search, and personalisation into a single environment, and its current flagship, SitecoreAI, evolved from XM Cloud in 2025 to combine a headless Content Management System (CMS) with capabilities that Sitecore previously sold as separate products.

Large organisations choose Sitecore because it manages multiple sites, languages, and brands from one platform, while its authoring and personalisation tools let marketers test, tailor, and optimise every experience without waiting on development cycles.

Recognition

Award-winning digital experiences, recognised in 2026

Our work in 2026 earned recognition from Awwwards, the Australian Design Awards, the Australian Web Awards, and the Webby Awards, and each project reflects the same commitment to craft, usability, and commercial performance that we bring to every engagement.
Webby Award 2026 · Honoree Westbourne Grammar School
W3 Awards 2026 · Gold Haven Constructions
Australian Web Awards 2026 · Site of the year VCASS
What we deliver

Sitecore services built around how your teams work

Our Melbourne team handles every layer of a Sitecore engagement, from content modelling and User Experience (UX) design through to front and back-end development, integration, and ongoing optimisation, and because strategy, design, and engineering sit under one roof, decisions move faster and the finished platform reflects both your brand and the way your organisation operates.

  1. 01

    Headless Sitecore development

    We build Next.js front ends on SitecoreAI and Experience Edge using the Sitecore Content SDK, JavaScript Services (JSS), and Headless Sitecore Experience Accelerator (SXA), delivering fast, component-driven sites that your authors manage visually in the Pages editor.

  2. 02

    Personalisation and customer data

    We configure Sitecore Personalize and the Sitecore Customer Data Platform (CDP) so your marketers segment audiences, run experiments, and tailor content in real time, with every rule tied to a measurable business goal.

  3. 03

    Search and content operations

    We implement Sitecore Search and Content Hub so your users find what they need faster and your teams manage assets, workflows, and approvals across large content libraries.

  4. 04

    Integrations

    We connect Sitecore to your Customer Relationship Management (CRM), commerce, analytics, and marketing automation systems through Application Programming Interfaces (APIs), so data flows between platforms and every customer interaction informs the next.

  5. 05

    Support and optimisation

    After launch we monitor performance, manage upgrades, and refine components and personalisation rules through an ongoing roadmap, so your Sitecore investment keeps improving well beyond go-live.

Headless Sitecore

Headless Sitecore that keeps your platform fast and flexible

We specialise in headless Sitecore because separating the content platform from the front end gives your organisation faster page loads, simpler deployments, and the freedom to publish the same content to websites, apps, and emerging channels without duplicating effort.

Our developers build modern front ends that connect to Sitecore through Experience Edge, while our designers create component libraries that map directly to your content model, which means your authors assemble new pages confidently and your platform absorbs new brands, markets, and campaigns without costly rebuilds.

Our process

Our Sitecore development process

We run every Sitecore project through a clear, staged process that keeps stakeholders aligned, surfaces technical risk early, and gives your team full visibility of what is happening, who decides, and what comes next.

example
  1. 01

    Discovery and platform assessment

    We review your current Sitecore environment, licensing, integrations, and content, and we work with your stakeholders to define goals, priorities, and the right architecture for your roadmap.

  2. 02

    Content modelling and SEO planning

    We map templates, components, and content relationships, and we plan redirects and metadata so your Search Engine Optimisation (SEO) performance carries through the build and beyond launch.

  3. 03

    UX and accessible design

    Our designers create journeys and component libraries aligned with the Web Content Accessibility Guidelines (WCAG), so every page works for every user and translates cleanly into Sitecore components.

  4. 04

    Build, integration, and testing

    Our Melbourne developers build the front end and Sitecore configuration in parallel, connect your integrations, and test every component across devices and browsers before content entry begins.

  5. 05

    Launch and ongoing optimisation

    We manage deployment, author training, and handover, then continue to refine performance, personalisation, and content structure as your organisation grows.

FAQs

Sitecore development FAQs

Sitecore is an enterprise Digital Experience Platform (DXP) used to manage content, customer data, search, and personalisation across websites and digital channels. Large organisations use it to run multiple sites, languages, and brands from a single platform while tailoring experiences to each audience.

Sitecore Experience Platform (XP) is the traditional platform that organisations host on their own infrastructure or in the cloud, combining content management with built-in analytics and personalisation. XM Cloud launched in 2022 as Sitecore’s fully managed, headless Content Management System (CMS), and in 2025 Sitecore evolved it into SitecoreAI, which brings content management, search, personalisation, customer data, and digital asset management together in one platform.

Headless Sitecore separates content management from the front end, so Sitecore stores and manages content while a modern framework such as Next.js renders the website. This approach delivers faster pages, simpler deployments, and the ability to publish the same content across websites, apps, and other channels.

Yes. We audit your existing templates, content, personalisation rules, and integrations, then plan a staged migration that protects your search rankings and keeps author workflows familiar. Many organisations use the migration to rebuild their front end as a headless Next.js application at the same time.

Timelines depend on the number of sites, integrations, and content involved in your project. We confirm a detailed timeline and delivery plan at the end of discovery, once we understand your platform, your stakeholders, and your goals.

Yes. JTB Studios is an independent digital agency founded in Melbourne in 2003, and our Melbourne team designs, builds, and supports Sitecore websites with a specialty in headless architecture. We have delivered Sitecore work for organisations including Rinnai, St Kilda FC, AGL, and Crown Resorts.

Related services

Services that pair with Sitecore development

Explore the services that support your Sitecore platform from strategy through to growth.
View all services

UX and digital strategy

We map your audiences, journeys, and business goals before a single component is designed, so every Sitecore page, template, and personalisation rule works toward outcomes your organisation can measure.

SEO, AEO, and GEO

We structure your Sitecore content, metadata, and schema for Search Engine Optimisation (SEO), Answer Engine Optimisation (AEO), and Generative Engine Optimisation (GEO), so your organisation ranks in traditional search results and appears in the answers that AI tools such as Google AI Overviews and ChatGPT deliver.

Content migrations

We audit, map, and move content from legacy platforms or earlier Sitecore versions into your new environment, preserving URLs, metadata, and media so your search visibility carries through launch and your authors work confidently from day one.

Marketing and communications

Our marketing team plans and delivers campaigns, email, and social content that put your Sitecore platform to work, turning its personalisation capability into engagement, enquiries, and growth.

Integrations

We connect Sitecore to your CRM, commerce, and marketing automation platforms through secure APIs, so customer data moves between systems and every team works from the same information.

Analytics tracking

We implement Google Analytics 4 (GA4), Google Tag Manager, and event tracking across your Sitecore site, so you see how audiences move through every journey and where content and personalisation drive results.

Let’s talk

Planning a new website? Let’s talk.

Tell us about your project, and we’ll come back with clear next steps and scope.

Talk to us about your website goalsOr call 1300 66 99 58