Being Adaptable and flexible is the key to survival during these times
The COVID-19 pandemic has had staggering effects on global web traffic, and this is only the beginning. Spain has seen a 40% spike in traffic, WhatsApp usage has increased fivefold, and still, there are more companies around the world quickly adapting to what is sure to be the new norm by making their employees work from home wherever possible, which will only add to the already surging web traffic (and we are truly finding out which meetings could have been an email).
In light of these events, Telstra & Optus, the two largest internet providers in the country, are doing their part to keep businesses and individuals connected by offering free data during the COVID-19 pandemic and assuring their users that their servers are more than capable of dealing with the extra traffic.
While it is comforting knowing that the internet provider ensuring your connection is reliable, it’s worth thinking about taking some time to ensure that your website is also ready to deal with a potential increase in traffic, since now more than ever you need to ensure your digital presence is as best it can be.
With this in mind, we have put a list together of the top 5 things you’ll want to check to ensure your site is functioning correctly.
1. Website Loading Time
Having a user bounce from your site due to slow load time is like having a customer turn around and walk away from your store’s entrance because the staff inside look lazy. A study from Google showed notable data when it comes to the effects of page load times on the average bounce rate of a site:
- 1 second to 3 seconds; the average bounce rate by increases 32%
- 3 seconds to 5 seconds; the average bounce rate by increases 90%
- 6 seconds to 10 seconds; the average bounce rate by increases 123%
Keep in mind that this study is from 2017, so it is safe to assume that our lack of patience has only increased since then. Welcome your new potential customers in. Make sure your site is fast.
2. Mobile Friendly
It’s no secret that mobile web browsing has been catching up with desktop web browsing, but as of 2019, it is officially winning the race. In 2019, 63% of Google visits were completed on mobile (in the USA), painting a clear picture on the importance of a mobile-friendly website.
3. Clear Navigation (User Experience)
Your site might seem to make sense no matter which device you browse it with, you will be able to find information right away and you will be able to clearly notice any Call To Action buttons. But here lies the issue; It’s your site, naturally, you will recognise it back to front.
However, this will not be the case for anyone else landing on your page for the first time. It’s important to take a look at your site through the perspective of a ‘first-time’ user, try the most important information and see if it easy to reach, additionally, ensure that all of the Call To Actions are clear and stand out.
Website Analytics can often be pushed down in the list of properties as it can get confusing and overwhelming at times. The main things to focus on are making sure that your Analytics code is correctly installed and that you are tracking a few key goals within Google Analitycs (GA). Goals in GA can be a number of actions users take on your site; button clicks, sales, how far a user scrolls on a page, completed form submissions even a video viewed.
However, if you are starting off with Analytics, we suggest you track only the most important goals for your site.
5. Broken Links
It might come as a surprise but when it comes to broken links, sooner or later, your website is bound to have a number of them. There are a few reasons that might have caused broken links, the most common being linking to content that has been deleted or moved, moving a webpage and forgetting to update internal links, or linking to third party pages where the URL has been changed or removed.
These broken links will be having a substantial negative impact on your website’s user experience and SEO ranking. If users stumble on a broken link they are likely to leave your site altogether and this, in turn, tells Google that users are not having a good experience on your site and as a result will lower its ranking.
Ensuring a healthy and optimised website can be overwhelming, particularly in times like this when companies need to adapt quickly to survive, this can often be overlooked and forgotten until it becomes an issue. With many companies doing their bit to help businesses adapt to the current situation, at JTB Studios we want to do what we can to help. With this said we are offering free website audits. There won’t be a sales pitch once we finish our audit, we simply want to advise on where the potential threats are and how they can be fixed. That’s it. If you want us to take a look at your website, just drop us a line below.
The team at JTB Studios