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How to Decrease Bounce Rates on your Website?
13 May 2014

A high bounce rate on your website can prove to be detrimental and might reduce your online sales volume at the same time.

 

This simply means that your marketing and website strategies cannot meet up with the requirements and they need to be altered. Bounce rate can be explained as percentage of visitors visiting your website who generally leave the website after they visited a single web page. This means that your website might not be able to provide that information and service which is searched by these visitors.

 

It could also happen when your website takes too long to load. This is a good way to measure the efficiency and effectiveness of a website. Bounce rate is basically dependent on the time spent by visitor and pages visited. Once you get visitors to your website, there are ways to retain them as customers by reducing bounce rates.

 

Visitors could stay on your web page for longer duration of time and ultimately convert to clients by following the following principles:

 

Thumbnails:

Thumbnails is an essential part of every website/blog. You can show related articles using thumbnails or show them as the next call to action. Relevant images are bound to decrease bounce rate when displayed correctly.

 

Interlinking:

If your current posts or pages are interlinked with other pages/posts, then visitors find it convincing and may click it. It is also a good way to improve search engine ranking this way. Thus this reduces bounce rates.

 

Relevance of Content:

It is equally important to write content on your website that is relevant and informative. This adds credibility to your site and assists to retain visitors for a longer period of time.  Unrelated content should not be posted under any circumstance.  Sometimes referred to as keyword spamming, this technique may achieve ranking for a short period of time however search engines are quick to pick up on this and apply some serious penalties to offenders.

 

Loading Time:

Blogs and websites that load quickly are preferred by visitors rather than that slow websites – so this does affect the bounce rate. There is a number of factors that affect page loading time. We will cover this topic separately.

 

Popular Posts:

It is advised to show your most read content or most shared content somewhere in the sidebar. Even first time visitors might end up reading these pages – again reducing bounce rates.

 

Short paragraphs, arranged content:

Use short paragraphs, simple language which is easy to understand and arranged content so that it doesn’t confuse visitors who visit your website for the first time. If you can maintain your website properly, you are sure to reduce bounce rates significantly.

 

Sign up form:

Sign up forms or even newsletters are essential!  They reduce bounce rates and also assist in getting you new leads and customers.

 

Better readability:

Providing proper website design, font, typography and language would definitely lower bounce rates for your website. Experiment with different settings and learn based on the feedback provided by Google Analytics.

 

External links in new tabs:

Any external links that open from your website should open in new tabs. This ensures that your visitor stays on your website despite opening another website.

 

 

Follow these simple set of rules to start working on reducing your bounce rate.  If you require further assistance, contact JTB Studios.

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