It is important that every booming business has a website in today’s internet era.
Increasingly consumers are becoming more active on the net and much more savvy in accepting digital marketing techniques. Hence a great website automatically boosts revenue potential and the sustainability of business. Internet is simply the fastest and most efficient means to reach consumers today.
A proficient web designer will bring life to the site making it more appealing for the end user. Always evaluate the portfolio of the designer in terms of work quality, diversity of projects handled, credibility and shelf life of the designs created. A thorough reference check or testimonials from past employers always makes it easier to choose the apt candidate.
A good website strikes balance between 3 major components; that of functionality, aesthetics and user friendliness. One must ensure that the loading speed of a website is fast, has crisp content, clear anchor links, superior quality images and finally a colour scheme that does not hamper the consumer ‘s visual experience.
Essentials of Google Analytics
Google analytics enables consumers to get widespread data regarding the visitors of a website. It is important to measure the metrics in order to analyse effectiveness. You can collate information such as: the total number of page visits during a stipulated time, percentage of new unique visitors, the total number of clicks by new and regular users, estimated time spent on a page by a visitor, percentage of people leaving the site very quickly (bounce rate) or after seeing one page.
One of the most important pieces of information that can be obtained is the powerful keywords that users type to find your site. Take a look at the list below. It includes many analytics benefits overlooked by many business owners that can be used to improve user experience on your site and increase conversions.
Google Analytics allows you to compare statistics for any measured data over two varied time intervals.
Creates default tags for the labels in order to get optimised results for traffic report summaries.
Evaluates error pages on a daily basis to maximise efficiency.
Documents a customer’s complete journey on the page with careful evaluation of his / her social engagement.
Cautions when managing user authorisations on a site.
Content is a critical element when working out the marketing strategy for a website. Analytics can help a business owner understand and track what works best for the consumer. It helps optimise conversion for the pages liked, generate similar content, reduce exit rates and enable tracking of site search codes. Social shares and reports are important for an owner to track as they suggest popularity percentage. No analytics is complete without knowing which content posts lead to conversions.
Business owners today are using many other innovative tools to get their website performance measured and compared over time. However, Google Analytics is a free tool and a well-known brand today. It has evolved into a necessity to help you grow and sustain your business ideas. Get the best out of this booming phenomenon; Call us today and see how we can help you.