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Farm to Table: Complete Web Design Process
18 February 2016

A great website is like an excellent burger: you need the right amount of butter on a soft, freshly-baked milk bun; a juicy meat patty, chargrilled to perfection; bubbling, melted American cheddar; and the perfect ratio of ketchup-to-mayo. Sourcing the right images and video is like picking your ingredients: it takes skill; and sometimes, it means getting into the farm and picking them fresh yourself.

fresh-taste-rectangle

Last week, our digital designer Aaron Fraser went behind the counter and sourced his own videography as the perfect condiment to the one-page website he designed for Footscray’s newest burger shop: Burger Business.

 

During his initial research period, Fraser scoured over 200 Melbourne burger websites and quickly realised that none had included a video. Realising the engagement potential, he designed the site with a full-width video for the first screen and parallax video as the user scrolls.

Ingredients

Burger Business co-owner Joe Basa cooked up a fresh couple of burgers and gave us the run-down on what makes his burgers the business. He spends up to 14 hours a day hand-making and cooking fresh every beef patty using 100% Australian prime beef and an array of herbs and spices.

 

Cooked over a commercial chargrill, each patty is cooked to perfection with the fat being drained away, giving the meat a delicious flavour without leaving you feeling heavy.

Assemble

Building both their Cheeseburger and the Bacon Feast, Basa showed us the best way to layer a burger, giving Fraser ample content to make his final web design come together.

 

The result: one delicious website with eye-popping flavour that keeps you coming back for more – just like the tasty wares on menu at Burger Business.

Burgers

Check out the latest web design by JTB Studios for yourself: www.burgerbusiness.com.au

 

Jess Kumanovski, JTB Studios Account Manager
JTB Studios, Digital Agency Melbourne

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