Defining a high-end property marketing studio getting results through their art.
Urban Angles are a high-end photography and marketing studio providing a wide range of creative services to the residential and commercial property markets. They offer their services at volume, Australia wide, out of their head office in Melbourne.
Our approach was to define Urban Angles as a high-end property marketing agency / studio, highlighting the skill and creativity of their employees, and focus on their objective of producing results through their art.
The Project
Position Urban Angles as a creative studio providing specialist marketing services. Inform users about the benefits that great photography and marketing gives to the property sale process. Tell the behind the scenes story of what Urban Angles do and how and why they are the best. Inspire users with Urban Angles world class photography, and design skills.
Objectives
Reflect the premium nature of their offering, and the artistry and creativity of the company. Highlight the Urban Angles philosophy, methodology or passion for their craft to their target ordinance and showcase craft and skills of the studio. Ensure that potential customers understand the benefits to the sale price of their home that quality marketing can bring.
The Solution
Re-imaging the website to define Urban Angles as a high-end property marketing agency / studio, highlight the skills and creativity of their employees, and focus on their objective of producing results through their art.
Creative Direction
Our approach was to emphasise the creative skill of the employees of the business and also the fact they are a studio in the websites creative direction. Based on this knowledge we decided to focus are design direction upon the core design pillars of “Inspirational”, “Premium” and “Approachable” to deliver the desired outcome of the strategy.
The rational side of this approach being designed to increased profits, gain new and better customers, and showcase Urban Angles excellent creative output. With the emotional side being to make have a feeling of beauty, safety, surety, confidence, and inspiration when browsing the site.
User Interface
To create our design language we took inspiration from the craft of photography itself. Using elements such as focus blurs, negative sheets and view finders we invoked the feeling an emotion of photography across the site.
