A learning management system for medical professionals
accessIQ is a comprehensive learning management system initially created to offer flexible learning for professionals working in the medical industry. Created by the Benchmarque Group, it is a neutrally branded version of their own software, Benchmarque IQ.
The Benchmarque Group offers a range of training and online education through a learning management system called Benchmarque IQ. They’ve recently decided to expand their offerings by selling this LMS to other learning and education providers. JTB Studios were tasked with creating a landing page for the Benchemarque group to use as a sales tool.
Create a strategically positioned landing page that provides the client with the flexibility to change the branding and content of the page for their proposed audience.
A digital brand was created for accessIQ that complements the Benchmarque Group whilst still delivering its own personality. The landing page was designed to act as a comprehensive journey, walking the end-user through features and benefits of the software, complimenting this information with testimonials and clear pricing information.
The page featured anchor links and several tragically positioned call to action sections, to help improve the user journey and conversions. Each module was also designed with flexibility in mind, as the user can adjust the amount of content, the number of features and benefits as they deem necessary.