Creating a future-focused digital brand presence for AGL
AGL approached us with a project to update the visual identity of their consumer website. Pushing the boundaries of what an energy retailer can look like. The business wanted to both strengthen their core while simultaneously looking to the future of where the brand is going. There were three key areas that needed to be explored in the visual language uplift and design strategy; electrification, decentralisation and green financing. The result is a bold design that elevates and evolves the AGL brand into the future of energy for Australia.