Aquila

The balance between e-commerce conversions and high end fashion

Aquila are a Melbourne-based men’s footwear brand with a strong reputation for quality shoes, Italian styling and traditional construction techniques.

Deliverables
Digital Strategy, UI Design, UX Design, Custom Back End Development, CMS Development, Ecommerce Development
01
The Project
Synonymous with well-crafted footwear, the brand required a web design update to bring their existing online presence in line with their timeless menswear label.
02
Objectives
Launch and manage brand expectation
Create brand awareness
Grow brand followers
03
Solution
Working to tight deadlines alongside their A/W16 campaign, JTB Studios redesigned the homepage and navigation to bring the site in line with Aquila’s elevated branding. Using minimalist and full-width design, the site boasts greater real estate to allow larger product images and more space to hero specific ranges and craftsmanship. The navigation bar was updated to allow improved user experience, locked to the left-hand side for easy access and freeing up the header space for additional imagery. The result is a clean, product-centric site with excellent user experience, aligned with Aquila’s sophisticated and authentic vision for the company.
If you like what you see on our Aquila Menswear project, then
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1300 66 99 58
69 Buckley Street, Footscray VIC 3011

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