Name: JTB Studios
Address: Level 5, 111 Cecil Street,, South Melbourne, Melbourne, 3205, AU
Telephone: 1300 66 99 58
Price range: $$

Cake Teacher

Delicious design for baking enthusiasts

Cake Teacher was created by the founders of Coco Cakes, a boutique specialty cake business based in Australia. The purpose of creating Cake Teacher was to provide an affordable way for people from all over the world, to learn how to create beautiful cakes from the comfort of their own homes.

Deliverables

User Interface Design, Information Architecture, Content Management System, Custom Module Development, Responsive Design, Subscription-Based Membership

The project

Cake Teacher asked us to create a premium cake making subscription site, offering their audience an experience that works seamlessly across all devices.

Objectives

Subscription-based memberships

Brand awareness

Grow brand followers

The solution

Drawing on the award winning cake making abilities and the success of their sister company 'Coco Cakes', the videos capture DIY recipes, techniques and simple step by step instructions to making your own designer cake. Cake Teacher customers are invited to a 30-day free trial via email sign-up before signing-up for a paid membership.

The result is a custom Content Management System which allows for constantly refreshing video content as well as a multi layered subscription service.