Easygo is the Australian powerhouse behind the most popular online casino, as well as pioneering a creator-first online streaming platform with over 40 million users. 

Easygo’s product are all well known, but the master brand itself was relatively unknown. This presented a problem for the business when trying to recruit talent as the brand website was looking dated and unimpressive.

JTB was approached to enhance Easygo's brand positioning and strategy by refining its website with compelling content that highlights the company's innovative successes. In order to elevate its reputation and credibility to attract top-tier talent.