Name: JTB Studios
Address: Level 5, 111 Cecil Street,, South Melbourne, Melbourne, 3205, AU
Telephone: 1300 66 99 58
Price range: $$

Grand Touring

Luxury Passenger Transportation

Grand Touring is a family owned business with over 40 years experience in the bus and coach industry. Operating out of both the Northern Territory and Tasmania, they pride themselves on providing the highest quality vehicles and service’s to their clients.

Deliverables

Strategy, UI Design, UX Design, Interactive Wireframes, Web Design, Web Development, Responsive Design, Content Management System (CMS)

Website

https://www.grandtouringcoaches.com.au/

Website

https://www.grandtouringcoaches.com.au/

The project

The previous website was dated and didn’t represent the current brand. This was having a negative impact on the business as it was affecting the amount of bookings made online and the company’s overall growth.
Because both the website and its content was outdated their SEO ranking was suffering. There was a desperate need to increase the amount of bookings online so that it would generate more work for the company and their drivers.

Objectives

Increase the amount of online bookings/enquiries

Improve SEO rankings

Promote the services and make them profitable for the business

Educate users on the services and tours on offer

Create a digital presence that aligns with Grand Touring’s professional brand

The solution

We created an identity online which aligns with their current brand so that it can better educate users on the services they provide and their tours on offer. This new identity connects customers directly with Grand Touring and creates a positive relationship from their first visit to the site. Through this channel we were able to better communicate their position as industry leaders directly to their customers online.