Creating a new market in an established industry
Hevway was a new business driven to provide assistance and establish themselves as a leader in a way-finding market for heavy vehicles. Acting as a directory for heavy vehicles, the business helps drivers to navigate safe routes to their destination, avoiding fines.
Hevway approached JTB in need of a new name and full branding support alongside a website and custom mobile application for drivers.
most importantly, accurate.
Creating a valuable, easy to use and accurate way-finding experience for heavy vehicle drivers.
After finalising the brand, we move onto the core user experience. We looked at the core user groups we’re talking to as well as refining user flows based on needs.