INTVL

Moving INTVL into their next stage of growth with an uplifted brand application and a more focused user experience.

INTVL is a running app designed to make running accessible, enjoyable, and straightforward for people of all fitness levels.

With a desire to take their already popular app into the next stage of its growth JTB was able to offer a revised user experience delivered through a brand centric lens. Having focused on getting a product into market quickly the first iteration of the UI wasn’t future proof. We created a solid foundation for the design system to be built on and were able to create a digital style-guide for future in-house updates to the app.

Colour and type are the building blocks of visual design. We began the process by settling on an updated typeface and refining the colour palette. The typeface was chosen for both it’s functional qualities and it’s bold character. We brought focus and order to the use of colour and retained the peach, but using it as an accent to give it more presence.
We've enhanced the UI to make running more accessible and convenient. Runs are front and centre, keeping users focused on their daily plan. Instructional videos are easy to access for support, while a gamified experience encourages users to log activities and keep progressing.
To keep plans simple and easy to follow, daily activities are placed at the top of the screen, ensuring focus on goals. The design prominently highlights the weekly plan, while completed runs are tucked away behind a drawer, providing a sense of accomplishment without unnecessary clutter.
The interface is designed for simplicity, making run tracking effortless. Exercise instructions are easily accessible for support and kept subtly in the background. The primary focus is on the user's runs and progress, with large, bold timers ensuring key information is visible at a glance while on the move.
We worked with JTB to re-design the UI of our app and we couldn't be happier with the result. We were able to get a deep understanding of our brand identity through some planning sessions with the team and then they implemented and created the design system for our app in under a week.
Jordan
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88 Langridge Street Collingwood 3066

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