Infusing Australian and European influences into Kintaro's new brand

Kintaro is a new men's clothing brand offering stylish basics of a high-quality standard at an affordable price. Garments are designed in Australia by Justin and Gemma, who have a Maltese background and a desire to create something new for the male clothing industry.

The idea of the clothing range is to allow a garment line offering high-quality at an affordable price (appealing to a mass market), but with a luxury feel. The garments will allow the wearer to comfortably go from day to night, and become a staple in every man's wardrobe.

Logo, Branding Guidelines, Pattern Design, Iconography, Swing Tag design, Packaging Design, Label Designs
The project
Justin and Gemma want to reconsider the brand name and identity to align itself better with their vision of a basics company with Europe and Melbourne coast style and aesthetics.
Branding Design

Logo Design

Target a mass market of 18-30 year old men

Align the logo and branding with the vision of basic garments with a luxury feel

Position the brand as affordable yet high quality

Position the brand as non-stereotypical menswear (ie. not grungy, gangsta, lad or preppy) or current trendy
The solution
The new Kintaro branding combines the influences of the coast and an Australian/European angle. The brand feels aspirational to a lifestyle that the target market wants to be a part of. Branding also represents the high quality and durability of the garments.
More projects
1300 66 99 58
88 Langridge Street Collingwood 3066

    Hi, my name is

    I'm from

    You can call me on

    and email me at

    I would like to chat about...


    Wow, so nice of you  
    We’ll be in touch shortly to learn more about your project.


    Small Wonder

    Hospitality & Leisure Retail

    Savour School

    Food & Drink Hospitality & Leisure Retail

    Health & Medical Retail Technology


    Health & Medical Education Retail


    Utility Professional Services Technology

    St Kilda Football Club