Name: JTB Studios
Address: Level 5, 111 Cecil Street,, South Melbourne, Melbourne, 3205, AU
Telephone: 1300 66 99 58
Price range: $$

Kintaro

Infusing Australian and European influences into Kintaro's new brand

Kintaro is a new men's clothing brand offering stylish basics of a high-quality standard at an affordable price. Garments are designed in Australia by Justin and Gemma, who have a Maltese background and a desire to create something new for the male clothing industry.

The idea of the clothing range is to allow a garment line offering high-quality at an affordable price (appealing to a mass market), but with a luxury feel. The garments will allow the wearer to comfortably go from day to night, and become a staple in every man's wardrobe.

Deliverables

Logo, Branding Guidelines, Pattern Design, Iconography, Swing Tag design, Packaging Design, Label Designs

The project

Justin and Gemma want to reconsider the brand name and identity to align itself better with their vision of a basics company with Europe and Melbourne coast style and aesthetics.

Objectives

Branding Design

Logo Design

Target a mass market of 18-30 year old men

Align the logo and branding with the vision of basic garments with a luxury feel

Position the brand as affordable yet high quality

Position the brand as non-stereotypical menswear (ie. not grungy, gangsta, lad or preppy) or current trendy

The solution

The new Kintaro branding combines the influences of the coast and an Australian/European angle. The brand feels aspirational to a lifestyle that the target market wants to be a part of. Branding also represents the high quality and durability of the garments.