Expanding KYB's advantage online
KYB is one of the largest manufacturers of shock absorbers in Australia. With a history of 80 years in the Global market, they have been one of the leading competitor’s in Australia for the past 15 years. They are highly regarded as an OE supplier, dealing in wholesale only.
They manufacture two unique products, the XLG standard replacement and SK4 performance enhancement absorber’s which they consider to be one of their major selling points in the market and a major focus of marketing strategy.
Direct traffic to their Part Finder
Improve Part Finder’s visibility
Create clarity of information displayed
Engage users with immersive content
We established two key focuses for the website. The website needed to educate users on KYB’s range of products, and give users the ability to search for parts suited to their vehicle using the inbuilt part finder.
By carefully considering the user flow and the information delivered at each stage of the user’s journey, we delivered a solution for KYB which fulfils their user’s needs & aligns KYB with their position in the automotive market.