LifeWise is an Australian family-owned and run company that produces premium, holistic, wholefood dry pet nutrition for dogs and cats. The pet nutrition produced by LifeWise is based on a scientific technique for correct nutrient proportion for the animal’s life stage and energy expenditure. Efficiently ramping the pet food nutrient components, results in a reduction of nutrient wastage and optimises performance from each balanced serving.
The marketing around pet food composition is geared for high profits, rather than an explanation of the actual benefits of the pet food itself. Producing the pet food from a nutrition science background, LifeWise aims to inform its customers and gear the pet food production around animal health and wellbeing.
Build brand awareness
Position LifeWise as industry experts in natural, wholefood, performance nutrition for dogs and cats
Mobile and search optimised
The design reflects a premium, yet casual, digital presence and reveals the company as a specialist in formulated and balanced pet nutrition made in Australia, to the international market.