Name: JTB Studios
Address: Level 5, 111 Cecil Street,, South Melbourne, Melbourne, 3205, AU
Telephone: 1300 66 99 58
Price range: $$

Local Eyes

A guide to Melbourne's food and culture

Local Eyes explores Melbourne's best-kept secrets, sharing the best restaurants, bars, cafes, nightlife and events that help make this city the most consistently rated 'Most Liveable City In The World'.

Deliverables

User Interface Design, Information Architecture, Content Management System, Custom Module Development, Responsive Design

Website

https://www.local-eyes.com.au/

Website

https://www.local-eyes.com.au/

The project

Local Eyes needed a website that was flowable and easy to navigate through as well as being easy to update through the backend with new content.

Objectives

Increase traffic to the site

Clean and modern layout

Easy navigation through website

Showcase the content

The solution

Similarly to the Hoddle Grid that Melbourne was built on, the site reflects a traditional newspaper with a range of reviews and suggestions for travellers for Melbourne experiences, adding to the easy user experience.
JTB Studios integrated easy backend content population to optimise each image and provide the best possible aesthetic onsite. Using a sticky header navigation, the site was designed for easy user experience, in line with the purpose of the blog: to showcase the best experiences. A sticky left-hand side secondary navigation in post gives a simple but effective share function to social media, encouraging users to increase traffic via their social networks.