Mars Campers is an established brand known in the industry for products that deliver both great quality and exceptional value.
Producing both on and off-road camper trailers in a variety of styles, Mars Campers have manufacturing facilities locally and overseas and are a proudly 100% Australian owned and operated company. Mars Campers is dedicated to providing customers with a camping product that everyone can enjoy and afford.
The Problem
The Mars Campers website was feeling a bit outdated, lacking the standards of modern UX and UI design. The experience had a greater focus on SEO rather than providing the optimal user experience. There was also a lack of communciation regarding the benefits Mars Campers provides, such as: the attention to detail that they put into the construction of every van along and the care they provide their customers.
The Approach
Benchmark the caravan and camping digital experience, defining best in class craftsmanship and customer service . Enhance the digital brand of Mars Campers and create a new and engaging user experience.
By conveying their commitment to customer service and attention to detail, through their digital brand language and design we will empower Mars Campers with an improved user journey.
Excite all new and existing customers with a sense of adventure utalising content that explores the benefits and lifestyle experiences that your products can offer.
Projects
Small Wonder
Savour School
AGL
