Create a best-in-class brand experience that redefines connection with real estate digitally.
The brand needs to muster up an emotional response from potential and existing clients. Delivering a brand experience they can align with and aspire to be a part of.
Qualities such as service, results and expertise need to shine leaving clients with no doubt in their mind they have chosen to partner with truely the best high end real estate agents in Melbourne.
The Project
Users should feel like the right property is a simple click away. Running deeper than property search though, every client’s experience on the website should be a positive one. Always finding what they need even if they’re not quite sure what that is.
Objectives
Create authority over typical listing websites with a unique approach to property listings. Buyers need to be armed with more information than they were expecting with barely a question to ask when viewing a house in person.
The solutions
Looking back on the core problems we are setting out to solve and taking into account all of the research and insights gathered what does the solution look like.
Search
Search results are generated on the fly into a unified results page. Users can then filter their results based on what they’re looking for, while also receiving more than they were hoping for.
Design approach
Elevate property listings and the website in general through bespoke design at every opportunity.
Each page is structured in a way to have a smart empty state based on a user’s intent. This allows a user to navigate the website in a more traditional way while still being able to leverage smart filtering and refinement tools even without a search query.
Having your property listed on the Marshall White website should create a feeling of elevation for the user. Each listing can have a bespoke listing page suited exactly to their property. These templates can be a simple checkbox or custom field within Listonce.
Projects
RPM
Prime Electrics
RMIT
Monarch Developments
AGL