To improve Mr Winstons digital experience through developing a strategy that will facilitate the long term evolution of the brand. Emphasising and leveraging on the Mr Winston experience will increase long term conversions and continue to create buzz around the brand.

Breaking the Mr Winston brand down into key solutions that follows the users journey, adding to the thrill of the online shopping experience. This is inclusive of the website redesign to reflect the brands nature while catering for user needs.

While there is already a sense of anticipation surrounding the Mr Winston drops, by building on this we can further heighten the user experience through this stage. By adding to the thrill of the online shopping experience, it will progress the sense of urgency that users already exists. After receiving the package there is an opportunity to continue the Mr Winston experience further than just wearing the merchandise.