The Ultimate Snow Experience
Melbourne’s Best Tours offer a range of unique day tours and sightseeing trips catering to English speaking tourists in Melbourne.
Their tours are known as one-of-a-kind premium experiences for their clients. They are able to focus on enjoying themselves and not worry about any complications you would encounter if you were to travel to these locations independently.
They offered a unique service which people weren't aware of which set them aside from he competition and these needed to be better communicated online.
While they were popular amongst international visitors, they needed to appeal more to the English speaking customer.
Create market authority
Increase the amount of bookings online
Create a sense of thought leadership within the market
We captured the user’s attention by incorporating the latest design trends to highlight our unique selling point - the nostress approach to touring with Melbourne’s Best Tours. By incorporating a modern aesthetic we will be instilling trust and confidence in the user to encourage on-the-spot bookings.
What was the key to securing the most online bookings was considering the customer's journey. We implemented video content at both the brand awareness and decision making stage of the buyer’s journey, we are influencing them at a critical point and have more opportunity to increase the conversion rate this way.