NGK Australia

Revamping a world-leading brand's online presence

NGK is a successful manufacturing company for marine, automotive and small engine markets. They are best known as a world leading spark plug supplier for wholesalers, resellers, trades and dealerships in the automotive industry. Having been in the business for 80 years, their expertise and quality products have earned themselves an established and highly reputable name in the automotive industry.

Interactive Wireframes, Web Design, Web Development, Responsive Design, Content Management System (CMS), Integrated Search Tool (Part Finder)
The project
NGK was looking to align their online experience with their overall successful brand presence. The previous website was dated and needed to be revamped so that users are rewarded with an immersive experience, that leaves them as impressed with their digital presence as they are with their physical products.
Create a strong brand presence online

Offer product information intuitively

Showcase NGK as modern and innovative

The solution
The original website was dated and required a revamp to reward users with an immersive experience that leaves them as impressed with NGK's digital presence as they were with their physical product.
In order to reflect NGK's position as market leaders in product design and development, JTB designer's utilised high-quality, impressive imagery and video to immerse the user immediately on entering the site. Updating the information hierarchy created an easier user journey and intuitive flow, creating a modern and innovative website to reflect their overall market position.
In order to meet the project objectives, JTB brought NGK's online presence into the 21st century by creating a modern, cutting-edge look and feel with elements that evoke energy that is cool and edgy. Most importantly, we ensured NGK is viewed as the industry leader it is, by creating an innovative website that is far superior to anything else in the automotive industry.
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