NGK Australia

Revamping a world-leading brand's online presence

About NGK

NGK is a successful manufacturing company for marine, automotive and small engine markets. They are best known as a world leading spark plug supplier for wholesalers, resellers, trades and dealerships in the automotive industry. Having been in the business for 80 years, their expertise and quality products have earned themselves an established and highly reputable name in the automotive industry.

About Project

NGK was looking to align their online experience with their overall successful brand presence. The previous website was dated and needed to be revamped so that users are rewarded with an immersive experience, that leaves them as impressed with their digital presence as they are with their physical products.


Create a strong brand presence online

Offer product information intuitively

Showcase NGK as modern and innovative



The original website was dated and required a revamp to reward users with an immersive experience that leaves them as impressed with NGK’s digital presence as they were with their physical product.

In order to reflect NGK’s position as market leaders in product design and development, JTB designer’s utilised high-quality, impressive imagery and video to immerse the user immediately on entering the site. Updating the information hierarchy created an easier user journey and intuitive flow, creating a modern and innovative website to reflect their overall market position.

In order to meet the project objectives, JTB brought NGK’s online presence into the 21st century by creating a modern, cutting-edge look and feel with elements that evoke energy that is cool and edgy. Most importantly, we ensured NGK is viewed as the industry leader it is, by creating an innovative website that is far superior to anything else in the automotive industry.


Interactive Wireframes, Web Design, Web Development, Responsive Design, Content Management System (CMS), Integrated Search Tool (Part Finder)

Sofia Pro Bold
Sofia Pro Regular
If you like what you see on our NGK project, then let's connect.
Otherwise keep scrolling to see some more projects.
Sandringham Golf Course

The perfect way to experience Sandbelt Golf.

Mt Buller’s Best Tours

The Ultimate Snow Experience

Polished Man

A culture of language and understanding.


Affordable luxury

West Gate Tunnel Project

Helping the West Gate Tunnel team to shop local

Westbourne Grammar School

Shaping learners who inspire the world

KYB Shock Absorbers

Expanding KYB's advantage online


Educating through web design for your pet's benefit

Probono Australia

Creating a bright illustrative twist to the discussion of Advocacy


Refreshing Sunway’s website as an industry premium

Community Sector Banking

Breaking the stereotypical 'banking' mould


The balance between e-commerce conversions and high end fashion

Nissan Motorsport

Communicating the racing spirit

Fairfax Print & Logistics

Combining a big and bold presence, with clean and simple design

RMIT E:Studio

Connecting students and teachers through a digital platform


Web Design that covers it all

Taco Bill

It's time to rediscover Taco Bill as a restaurant to share food with the people you love

Cake Teacher

Delicious design for baking enthusiasts

Integrated Publication Solutions

The website overhaul of an industry giant

JV Recruitment

Making it easier to connect job seekers to their next opportunity

Monarch Developments

Unique branding in Melbourne's construction market

ALT Tower

Connecting families to their next home, tourists to their next retreat and professionals to their next port of business


Setting a financial operation apart from the crowd

Burger Business

Innovative, friendly, easy to use and intuitive web design solution

Local Eyes

A guide to Melbourne's food and culture

FCG Property

A dynamic and modern design for the real estate industry


e-Commerce for the off-roading Aussie


Building trust through confident design


Innovative web design for innovative furniture