NGK is a successful manufacturing company for marine, automotive and small engine markets. They are best known as a world leading spark plug supplier for wholesalers, resellers, trades and dealerships in the automotive industry. Having been in the business for 80 years, their expertise and quality products have earned themselves an established and highly reputable name in the automotive industry.
Offer product information intuitively
Showcase NGK as modern and innovative
In order to reflect NGK's position as market leaders in product design and development, JTB designer's utilised high-quality, impressive imagery and video to immerse the user immediately on entering the site. Updating the information hierarchy created an easier user journey and intuitive flow, creating a modern and innovative website to reflect their overall market position.
In order to meet the project objectives, JTB brought NGK's online presence into the 21st century by creating a modern, cutting-edge look and feel with elements that evoke energy that is cool and edgy. Most importantly, we ensured NGK is viewed as the industry leader it is, by creating an innovative website that is far superior to anything else in the automotive industry.