Nissan Motorsport

Communicating the racing spirit

JTB Studios has enjoyed an ongoing relationship with the Nissan Motorsport team for some years. Initially designing and developing the Nissan Motorsport website and e-commerce store in 2012, JTB Studios was approached for the website overhaul again in 2015.

Deliverables
User Interface Design, Information Architecture, Content Management System (CMS), eCommerce, Responsive Design, Clothing Customisation Tool
01
The project
Working to a four-week project turnaround, the brief was to create a user-centric website that was content driven, easy to navigate and provided a more flexible design that was sponsor independent. The Content Management System was upgraded to allow administrators greater flexibility to complete tasks quicker.
02
Objectives
Content driven website

Flexible design

Brand awareness

Launch and manage brand expectations
03
The solution
To create a more flexible design, the Content Management System was upgraded to allow administrators greater flexibility to complete tasks quicker.
The result is a stylish design that aligns the branding of the top level Nissan website with the racing spirit of the Motorsport team. The clean, minimal design allows users to find and share content easily with particular emphasis paid to optimise the mobile and tablet experience.
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