Experience & Passion for the Outdoors

Created in 2014, Offtrack offers a solution to students, parents and institutions looking to acquire the outdoor equipment that they need on their outdoor recreations.

Digital Strategy, Branding, Information Architecture, UX Design, UI Design.
The Project
Expanding in both size and range, Offtrack has not lost its original purpose of supporting outdoor goers of all levels. Only continuing to streamline the process by leveraging their staff’s years of experience guiding throughout Australia and Overseas.
Present Offtrack as the leading service provider for outdoor recreational gear hire.

Moreover, create a scalable and functioning service which allows for future growth, offering participants a streamlined experience with their products.
Creating a platform which Offtrack is able to easily oversee the process of turning participant leads to sales as well as for facilitating a large number of products.

Highlighting the variety of partners and clientele Offtrack service, to not only educate and inform a potential client but increase their trust in the service too.
The functionality of Offtrack differs slightly from traditional e-commerce websites. Catering to large groups of travellers, Offtrack allows an admin to compile a list of products required for a journey. Then Offtrack takes that list of gear and recommends products suitable to the specific environments at a range of prices for any budget. An access code is generated as the list is created, travellers input this code into the navigation to bring up the list of products
Working with large groups allows Offtrack to function as a wholesaler for their consumers, this offered a unique challenge for purchasing items. The solution is that products feature a price range, and the call to action is repositioned as a quote.
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