Polished Man is a not for profit initiative that raises awareness of the high volume of violence inflicted on children in Australia and around the globe. Each year, the campaign encourages individuals to paint one of their fingernails to spark conversation. Polished Man generates contributions through fundraisers and donations where all proceeds go to trauma prevention and trauma recovery programs for children who are at risk of or have suffered violence.
Though the Polished Man campaign is aimed for men, it is not an avenue to point fingers but to present a powerful message of strength and unison to protect those little few who are exposed to such tragic circumstances.
For 2018's Polished Man's 'Party with a Purpose' event, donations were initially limited to 150 guests in attendance of the event, however JTB created a solution for all of Australia to interact with the event online, with the hope of raising more funds nationally.
Our objective was to increase their reach to a wider audience online and to gather as much engagement for the cause as possible.