Purple Maple

An online shopping experience that exceeds customer care and service

Purple Meeple is a family run business for board gamers of all types. Their level of care in customer services, presentation and quality far exceeds their competition by sharing the same passion their customers have.

User Experience (UX), User Interface (UI), Web Design, Web Development, Responsive Design, E-Commerce, Content Management System (CMS)
The project
Launching into the Australian market, Purple Meeple wanted to create an online shopping experience that represents the passion and care that pushes above their competitors.
Focusing on the customers' users experience, the new website creates a trusting environment where enthusiasts can explore and encourage returning customers.
Retain reputation within the board game community

Increase the amount of returning customers

Feel trust and confidence in the brand
The solution
For this project, we wanted to display the passion and care Purple Meeple had for board games by creating an online shopping experience that would encourage exploration and reliability. Thought was put into how the website would convey a place of trust by the use of review systems and testimonials.

The website is very content driven to encourage customers (and returning customers) to flow through the site and find the right product for them. The focus was on the products and providing as much detail for a potential customer to make an informed decision. We chose to place a quick an easy side menu to all of the popular board games so that the focus of the website follows the user on their whole journey throughout the whole website.

Purple Meeple's avid love for the industry helped us in shaping a website that represented their values, services and personality.
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1300 66 99 58
88 Langridge Street Collingwood 3066

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