Shademaster

Web Design that covers it all

Shademaster is a brand owned and operated by Hunter Douglas. Hunter Douglas has over 60 years experience in manufacturing products in Australia for the Home Improvements industry. Products available through Shademaster are premium and of a high-quality standard, designed for the Australian climate and market.

Essentially, Shademaster sell metals that can be bonded into outdoor finished products, such as patio, carport, alfresco, room extension, gazebo or custom outdoor covered areas.

Deliverables
Website Design, Website Development, Quality Assurance Testing, Website Launch
01
The project
Shademaster needed a website to match their current and future goals for the company. The site needed to be mobile and search optimised with a key objective to rank well in search and track analytics. The site also needed to be easy to implement updates internally and work seamlessly with mobile-specific functionality (such as click-to-call).
02
Objectives
Improve lead generation

Retain and service existing customers

Position Shademaster as providing unique coating technology resulting in higher quality products

Track customer enquiries on the stockists page (use of dealer locator page)

Position Shademaster as Australian made
03
The solution
The new Shademaster website allows users to navigate effortlessly through to products and information about Shademaster. It feels interesting and enticing while still capturing a professional foundation, and complements the Hunter Douglas suite of websites. The design establishes trust and communicates the product that is available through Shademaster as part of a design and installation.

The result of Shademaster's new digital presence reflects the high-quality standard of its products. New and intuitive design trends have been introduced to reflect Shademaster's USP of its unique coating process technology.
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1300 66 99 58
69 Buckley Street, Footscray VIC 3011

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