Small Wonder

Small Wonder Wines teamed up with JTB to bring to life a distinctive website, uniquely designed to capture attention and charm

Small Wonder Wines based their business in Tasmania after finding a deep appreciation for cool climate wines. Committed to responsible land management, Small Wonder embarked on an agenda to convert the vineyard to organic, adopting 100% green energy, and fostering biodiversity. While on this journey, Small Wonder wanted a website that felt premium but unique from what other winemakers had. They needed something that spoke to their brand pillars and encapsulated the brand’s essence.

Strategy, Interactive Wireframes, UX Design, UI Design, Web Development, Responsive Design, Content Management System (CMS)

The Project

Small Wonder was on the lookout for an ecommerce platform to effortlessly get their exceptional wines into the hands of enthusiasts, all the while reflecting the essence of their brand.

Design challenges

As a recent entrant to the market, Small Wonder faced the challenge of defining the optimal visual and aesthetic direction for their new website.

The approach

We conducted a comprehensive business and brand workshop, gathering valuable insights to define the essence of Small Wonder. Through strategic exercises, we unveiled their visionary identity for the brand.

Increased Conversions

We created a user friendly interface, with clear calls to action and a streamlined checkout process which lead to higher conversion rates, turning website visitors into paying customers.

Effective product presentation

Well designed product pages with high quality images and detailed descriptions, helps to assist users in making informed purchasing decisions, reducing the likelihood of returns.

Strong brand presence and perception

We created a beautiful interface that reinforces the brand identity and contributes to a positive perception of the brand, helping to differentiate it from competitors.

After a comprehensive digital strategy and brand uplift?
Let's create something beautiful
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1300 66 99 58
88 Langridge Street Collingwood 3066

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