Small Wonder Wines teamed up with JTB to bring to life a distinctive website, uniquely designed to capture attention and charm
Small Wonder Wines based their business in Tasmania after finding a deep appreciation for cool climate wines. Committed to responsible land management, Small Wonder embarked on an agenda to convert the vineyard to organic, adopting 100% green energy, and fostering biodiversity. While on this journey, Small Wonder wanted a website that felt premium but unique from what other winemakers had. They needed something that spoke to their brand pillars and encapsulated the brand’s essence.
The Project
Small Wonder was on the lookout for an ecommerce platform to effortlessly get their exceptional wines into the hands of enthusiasts, all the while reflecting the essence of their brand.
Design challenges
As a recent entrant to the market, Small Wonder faced the challenge of defining the optimal visual and aesthetic direction for their new website.
The approach
We conducted a comprehensive business and brand workshop, gathering valuable insights to define the essence of Small Wonder. Through strategic exercises, we unveiled their visionary identity for the brand.
Increased Conversions
We created a user friendly interface, with clear calls to action and a streamlined checkout process which lead to higher conversion rates, turning website visitors into paying customers.
Effective product presentation
Well designed product pages with high quality images and detailed descriptions, helps to assist users in making informed purchasing decisions, reducing the likelihood of returns.
Strong brand presence and perception
We created a beautiful interface that reinforces the brand identity and contributes to a positive perception of the brand, helping to differentiate it from competitors.
