e-Commerce for the off-roading Aussie

About Stedi

Stedi is an Australian owned and operated online company, which provides LED light bars and Light Accessories through an online shop front.

Stedi is unique in a busy marketplace, selling a premium product for an affordable price. Appealing to mid-high tier customers, Stedi is driving a strong online presence motivated by 4x4 enthusiasts.

The Project

Stedi wants to further push their online presence with a new website that will identify them as an industry leading both Australia and Worldwide.


Instil trust within the user

Intuitive experience

Increase conversion rate

Present as industry leading


The website feels clean to navigate through but has a ‘dirty’ or dark element that emphasises an ‘˜off-road’ or ‘Aussie’ mentality. It evokes; Quality, Aussie / Local, Premium products, Trustworthy, Reputable and Intuitive. This allows users to have a clear flow from first visiting the site to purchase. We wanted to emphasise more on the vehicle that the product is mounted to, rather than just the product and push the benefits of Stedi, rather than just features. This is done by added high-resolution ‘action’ images and displaying customer galleries more obvious on each page.


Home page draft design, Internal page designs, Mobile & Tablet Responsive designs, Functionality Brief

We wanted users to feel like they are buying from a community backed product.

If you like what you see on our Stedi project, then let's connect.
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