Becoming one of the first Australian brands to boldly enter the crypto space, Sushi Sushi are selling a retail store for Bitcoin.
Sushi Sushi has been revolutionising the way Australian’s eat sushi since 1998. Making it an accessible and healthy, on-the-go meal that can be found in shopping centres and high streets across the country.
In a move to reenergise the brand in the modern digital environment, Sushi Sushi is taking a bold step to explore the world of cryptocurrency. One lucky crypto enthusiast will be the first person globally to take ownership of a Sushi Sushi store. The brand’s popular Cavill Avenue location is up for grabs, positioned along the iconic shopping and eating strip in Surfers Paradise, Queensland, Australia.
Sushi Sushi came to JTB Studios for help to explore this energised and unexpected new brand phase. They needed digital to express the hype and capture the energy of this push in to the future digital world, whilst remaining evocative, exclusive and mysterious.
Our solution focused on creating digital that has a futuristic aesthetic. We wanted to take inspiration from the Metaverse while still paying homage to traditional Japanese inspired art. One of the major deliverables was a 3D animation of a Sushi Sushi store stylised as a space station. The idea was to create a virtual hangout and play on the idea of meeting avatars in the Metaverse. The virtual store design will take inspiration from the current style of a physical Sushi Sushi store with art by renowned Australian artist Bromley as a centrepiece but with a minimal neon, cyberpunk twist.
The landing page was designed with a mobile first approach to create a seamless experience for all users that saw the animation on Sushi Sushi’s socials and landed on the page from there. We mixed holographic animated textures, glitch effects, glowing typography and a galaxy-inspired colour palette of purples and pinks to keep the design inline with the same futuristic aesthetic.
The campaign has resulted in the generation of significant hype, reinvigorating the brand perception as a bold pioneer in the digital space.