Taco Bill is an Australian owned and operated Mexican restaurant group. The restaurants were the first in Australia to introduce tacos and margaritas to the Australian restaurant industry. While they continue to offer original and good old Mexican food, the brand has become lost in a crowded restaurant market and its online and offline presence has become fragmented.
Ultimately, the Taco Bill website will tie in the brand values and traditional roots, to enable customers to book their table and order take away food.
Re-position Taco Bill as premium and casual
Increase brand awareness to reinvigorated digital brand
Encourage customer bookings
Encourage people to enquire about franchise opportunities
In order to keep Taco Bill's website ahead of the competition, we also implemented certain tactics such as:
Categorising information to engage customer with core needs and creating efficient navigation
Ensuring there is a user flow to encourage movement through the sales funnel to a conversion
Ensuring that each page has a call to action to a micro or macro conversion
Simplify contact form for optimum usability and conversion
All elements optimised for fast page load which improves SEO