Name: JTB Studios
Address: Level 5, 111 Cecil Street,, South Melbourne, Melbourne, 3205, AU
Telephone: 1300 66 99 58
Price range: $$

The Benchmarque Group

Creating a digital leader in health training

The Benchmarque Group is a registered training organisation (“RTO”) focused on providing high- quality, accredited clinical skills training to Australia’s primary health workforce. Courses provide bespoke, specialised training to strengthen an applicant’s career, and are facilitated through a mix of face-to-face training and assessment through the proprietary online platform.

Deliverables

Digital Strategy, UI Design, UX Design, CMS, Course API Integration

Website

https://www.benchmarquegroup.com.au/

Website

https://www.benchmarquegroup.com.au/

The Project

The brand’s core attributes and values are not currently being represented through the website. As a key & critical touchpoint of the brand, the website fails to communicate The Benchmarque Group as the authority and thought leader in education for Australia’s healthcare sector.

Objectives

Expose new education opportunities to healthcare workers.
Improve the registration journey of a user.
Increase user confidence in training.
Position as industry leader in healthcare training & education.

Solution

Transform the ‘Benchmarque Group’ experience by creating an environment which emotionally and physically communicates the highest of clinical competency and quality in healthcare training, with care and support.