Name: JTB Studios
Address: Level 5, 111 Cecil Street,, South Melbourne, Melbourne, 3205, AU
Telephone: 1300 66 99 58
Price range: $$

The VIQ

Exuding a premium brand with a luxurious and practical website design.

Located in the beautiful outer city suburb of Kew, Atcon’s up-coming development defines luxury living. With every last detail considered for the future home owners, these three story townhouses feature basement parking, private lifts, outdoor terraces and an elegantly designed third floor, solely dedicated to the master suite.

Deliverables

Digital Strategy, CMS, UX/UI Design, Web Development

The project

Atcon is a team of Architects, interior designers, builders, town planners and suppliers who all share a vision for quality and service. The team at Atcon Property assures their clients the finest boutique residences and an unparalleled level of customer service during and after construction.

Every Atcon Property is created to be a pleasure to live in, invest in and enjoy for years to come.

The latest development in Kew needed a complete brand development to compliment with a new website and print collateral.

By developing a name for The Viq and positioning the project within the market, allows us then to create a tone of voice and branding before rolling out publications, signage and a new website specifically tailored to target buyers of the townhouses.

Objectives

Create a digital presence that showcases the luxury homes

Encourage users to register interest

Create brand authority amongst competition

Uphold Acton's reputation

The solution

We used the vision of the architecture, the warmth and textures of the interiors and the houses’ locality to inspire a new name and branding for the project. The new website allows the user to explore the luxuriousness of the new property and gain insight in the the surrounding area.

As an establishment with a certain aesthetic style, the website was able to pull from the dark textures of the building materials and tie in a clean and fresh feel that reflects the open plan living of the property.