Workforce Trader Directory

Helping the West Gate Tunnel team to shop local

The West Gate Tunnel Project will change the way people move around Melbourne and how trucks get to the port. Construction is already underway linking Melbourne to the outer west suburbs. Over the course of the next few years the Tunnel Project will employ and bring over 20,000 people into the western suburbs of Melbourne.

Deliverables
Strategy, UI Design, Interactive Wireframes, Web Design, Web Development, Mobile First Design, Content Management System (CMS), Directory Search Tool, User Registrations
01
The project
The Workforce Trader Directory is an advertising platform for local businesses in the vicinity of Melbourne’s Westgate Tunnel Project. The Trader Directory will help unite workers on the project with businesses in the local community.
02
Objectives
Support and increase traffic to local businesses

Automated registration process

Create a strategic user interface focused on speed and mobile usability
03
The solution
We created a dynamic online directory to connect local businesses with members of the Tunnel Project. Automated processes allow new businesses to register without manual involvement. Intuitive search considering user flow and motivations, allows users to find the best deals in their area.
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1300 66 99 58
69 Buckley Street, Footscray VIC 3011

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