Westbourne Grammar School

The digital alignment of Westbourne’s school community and online presence

Westbourne Grammar is a co-educational private school, offering a quality education to families for the past 150 years. This milestone is a testament to the history and tradition ingrained in the school’s values.

The school offers educational continuity from Early Learning to Year 12, allowing parents and students to become a true part of the Westbourne community. This strong emphasis on the value of community is reflected in the respectful fellowship and camaraderie of the students, giving them a sense of belonging, pride and confidence to be themselves.

Deliverables
Strategy, Design, Interactive Wireframes, Development, Responsive Design, Content Management System (CMS)
Results
205% increase in enrolments
95% of target reached
01
The project
Westbourne Grammar is in need of a digital alignment of their school community and online presence. Currently their website is extremely hard to navigate and lacks a call to action for all user types. The new website must project their current brand strength and school vision in a digital format, that will ultimately compel users to engage with Westbourne.
02
Objectives
Improve digital presence and brand value.
Increase enrolment enquiries and actual enrolments.
Promote thought leadership.
Increase donor and alumni activity, engagement and loyalty.
03
The solution
Westbourne are known for their diverse, inclusive and community focussed approach to private schooling. We created a digital presence to house their evolving brand and give students, staff, parents, alumni and stakeholders, a new digital identity. With intuitive navigation considering user flow and motivations, we created a tool for the community that aligned to Westbourne’s core values.
The team at JTB has provided a headache free, responsive and friendly approach to our large website development project since day one.
Nicolas Cage - Principal Westbourne
Currently their website is extremely hard to navigate and lacks a call to action for all user types. The new website must project their current brand strength and school vision in a digital format, that will ultimately compel users to engage with Westbourne.
Currently their website is extremely hard to navigate and lacks a call to action for all user types. The new website must project their current brand strength and school vision in a digital format, that will ultimately compel users to engage with Westbourne.
Like what you see on our Westbourne project?
Contact us
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1300 66 99 58
69 Buckley Street, Footscray VIC 3011

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