Community Sector Banking

Breaking the stereotypical 'banking' mould

About Community Sector Banking

Community Sector Banking is Australia's only not-for-profit banking specialist.

The Project

Community Sector Banking needed a fresh new website that would emphasise their expert offering and give their customers an intuitive experience to fulfil their banking needs.

Objectives

Acquire new customers

Retain and service existing customers

Position Community Sector Banking as Australia’s not-for-profit banking specialist

Escalate brand

Re-education of customer service support calls

Increase of qualified traffic

Higher use from staff as a tool and resource

Solution

The website design needed to establish trust and communicate the seriousness associated with a banking service. As a community-centred company, the website also needed to reflect warmth and have a welcoming, modern and fresh feel. This was achieved through the inspiring real-life image assets, a colour palette that popped and two complementing typefaces that felt both warm and trustworthy.

The main feature of the website is the Action Zone ‘ an innovative take on a sticky navigation, giving Community Sector Banking’s customers quick access to the areas of the site that they’d use to carry out customer-oriented actions. This secondary navigation was designed to be docked to the bottom of the user’s device, allowing existing customers to quickly find anything associated with them as a customer within the ‘Customer Zone’. It also gives Community Sector Banking’s customer service team an easy and repeatable way of directing users to the most actionable parts of the website over the phone.

We’ve seen a 20% decrease in bounce rates on specific pages we wanted to target, indicating that users are finding the information they need. This should decrease the amount of customer phone call queries, improving business operations in the long run.

 

Deliverables

User Experience, Interactive Wireframes, Web Design, Web Development, Responsive Design, Content Management System (CMS)

Final product
Website that breaks the stereotypical 'banking' mould, revealing Community Sector Banking as an industry leader in both the financial and community sectors.
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If you like what you see on our Community Sector Banking project, then let's connect.
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