Integrated Publication Solutions
The website overhaul of an industry giant
Integrated Publication Solutions (IPS), is a distribution company owned by Fairfax Media, specialising in the distribution of magazines/newspapers throughout Australia and New Zealand. IPS leverages off the existing supply chain platform of Fairfax Media to offer publishers both big and small an effective and efficient distribution platform.
Deliverables
User Experience Design, Prototype, User Interface Design, Content Management System (CMS), Responsive Design, Publication Database, Retailer Order System
01
The project
After a competitive process, JTB Studios was commissioned to complete the website redesign and development of the Fairfax Media distribution channel, Integrated Publication Solutions (IPS).
02
Objectives
Escalate brand
Increase of qualified traffic
Launch and manage brand expectation
Flexible design
Improve lead generation
Increase of qualified traffic
Launch and manage brand expectation
Flexible design
Improve lead generation
03
The solution
Requiring a complete overhaul of the strategy, design and a new content management system, JTB Studios worked closely with stakeholders to scope the project and understand the business.
JTB Studios invested time in research, prototyping, reiterating and testing the website before approaching the user interface design. The resulting design is exciting and contemporary, repositioning IPS as a consumer website that supports their retail clients. The new website includes an easy to use publication database, 'Find a retailer' feature, wholesale client ordering system along with a system generated catalogue users can customise.
JTB Studios invested time in research, prototyping, reiterating and testing the website before approaching the user interface design. The resulting design is exciting and contemporary, repositioning IPS as a consumer website that supports their retail clients. The new website includes an easy to use publication database, 'Find a retailer' feature, wholesale client ordering system along with a system generated catalogue users can customise.
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