KYB Shock Absorbers

Expanding KYB's advantage online

About KYB

KYB is one of the largest manufacturers of shock absorbers in Australia. With a history of 80 years in the Global market, they have been one of the leading competitor’s in Australia for the past 15 years. They are highly regarded as an OE supplier, dealing in wholesale only.

They manufacture two unique products, the XLG standard replacement and SK4 performance enhancement absorber’s which they consider to be one of their major selling points in the market and a major focus of marketing strategy.

The project

KYB need to digitally align their high-quality product with their online presence. Currently, their website has a dated overall aesthetic and is difficult to navigate. The new website must not only project their current brand strength but better direct people to their part finder which will ultimately achieve their user's goal.

Aktiv Grotesk
Black Italic
Proxima Nova
Regular
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Objectives

Improve the user experience online

Direct traffic to their Part Finder

Improve Part Finder’s visibility

Create clarity of information displayed

Engage users with immersive content

The Solution

The KYB Shock Absorber’s website is a result of extensive user experience researching and testing from the beginning, which allowed us to align the users goals with those of the business.

There were two key focuses on the website which was to educate users of their range of products and give them the ability to research which parts are suited for their vehicle using the inbuilt part finder.

From when you first land on the website, you are presented with an interactive banner which directs the user to each of these areas. By carefully considering the user flow and the information delivered at each stage of the users journey, we have been able to successfully launch a website which now aligns with their position in the automotive market

Deliverables

User Experience, Usability testing, Interactive Wireframes, Web Design, Web Development, Responsive Design, Content Management System (CMS), Integrated Search Tool (Part Finder)

If you like what you see on our KYB project, then let's connect.
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