Lustone is a newcomer to the leather goods market in Australia, specialising in bags and accessories. The brand was born after identifying a gap in the Australian market for a fashionable, designer leather bag at an affordable price point. Lūstone aims to fill that gap, offering premium designer leather goods with an edge, in the mid-tier price range. Lūstone will offer its customers a luxurious purchasing experience end to end, without the high end price tag.
Lustone required a new ecommerce store to sell its unique product online and create a strong online identity which would be used across a larger strategy across all their digital channels.
The aim of the website is to connect customers with the Lustone brand, to develop trust and confidence in the product.
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