Aquila, Melbourne’s iconic footwear chooses JTB for Web Design & Development

Web Development
30 November 2015

Being big shoe enthusiasts at JTB, We have loved the Aquila for many years.

The quality of the footwear is 2nd to none with a style that is always at the forefront of men’s fashion.


Aquila’s passion to excel brought them to JTB Studios where we can work together on placing their website and digital in the same league as their footwear ( a market leader )

By dissecting their analytics, in particular their online conversion rate, we will increase customer satisfaction online, alongside building user experience to engage with their exclusive products and cart. JTB will be using not only industry web design standards, but adding our own world leading web innovations to challenge the current performance of their online store.

Beginning with the most uniquely visited pages, it is our first priority to unpack all current roadblocks the design and interface is throwing at their users. JTB has over 10 years of digital experience with user interactions online, by our constant study of psychological, trending and unexplored online behaviours, we are more then confident in our ability to near triple Aquila’s online conversion rate. Once we have a clear understanding of what might be slowing users decisions to engage with products and cart, JTB will plan and propose solutions that will dramatically effect the flow of the users decisions.

Because our focus is to increase user interaction with the website, we will take extreme care to ensure Aquila’s ethos and high quality products are kept the main focus of the user, allowing the design to empower the user to form a relationship with the brand and lifestyle it offers.

JTB is looking forward to another long term digital relationship and yet another digital success story, especially from such a Legendary Melbourne brand.


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