6 Principles of Design

Web Design
design, User Experience
25 October 2022

The design process is one of the essential parts of building a brand. It connects businesses to their customers. Using a unique design, you can stand out from the crowd and influence your target audience’s feelings.


According to the Australian Government, making a digital business strategy can help your company establish a solid online presence and give you a roadmap for the future. As part of a digital business strategy, the strategic design integrates the organisational objectives and creates an interface that serves a purpose, is easy to use, and is functional.


Aside from building a brand, businesses also focus on securing funding. “Businesses can’t afford to exhaust their time with sluggish lenders and financing solutions. They require better options with quick capital access and ease of qualification,” says Shane Perry, a financial expert at Max Funding—Australia’s leading small business funding facilitator.


Designers utilise design principles to help you develop a solid visual strategy and powerful graphics. It helps convey the design’s message in a clear and well-organised manner. Here are the six design principles used to captivate audiences.



Balance refers to the visual arrangement distribution of objects, colours, textures, and space in a composition. A piece of art’s balance can convey a sense of peace or chaos by affecting the composition’s equality and tension. Your design should be proportioned vertically, horizontally, and diagonally.


Contrast is the arrangement of opposing components and effects. Examples include dark and light hues, soft and rough textures, and big and little shapes. The contrast in designs adds variation, aesthetic appeal, and drama.


Design principles like rhythm imply motion or action. The repetition of lines, shapes, colours and other elements creates rhythm. It gives artwork visual pacing and a path for the viewer’s eye to go.


The part of a piece of art that commands focus or piques interest is the emphasis. It is what the viewer sees at first glance. By contrasting the components of art, like colour or shape, artists can emphasise a particular point.


Patterns are the repetition of multiple design elements in unison with one another. It establishes harmony, uniform arrangement, or highlights contrast. Patterns can improve the user experience and the end product’s design and appearance, but they must be applied carefully to avoid a complex layout.


An artwork’s cohesion, consistency, and completion define its unity or harmony. The arrangement produces a unified composition rather than repeating the same element. Through this, design elements complement each other rather than competing for the audience’s attention.


Elevate Web Design Innovations With JTB Studios

A well-designed website and brand can distinguish between a sale and a pass. Customers can quickly and readily recognise your brand if you maintain a consistent and unmistakable identity across all marketing platforms.


JTB Studios is a Melbourne-based full-service web design digital agency with more than a decade of experience. It offers a user-centric design methodology, digital strategy, and data-driven analytics dedicated to growing businesses and brands.


Contact us for more information at [email protected] and get to know—Australia’s leading provider of user-centred digital strategy, design, and conversion.


You made it this far
Let's chat
1300 66 99 58
88 Langridge Street Collingwood 3066

    Hi, my name is

    I'm from

    You can call me on

    and email me at

    I would like to chat about...


    Wow, so nice of you  
    We’ll be in touch shortly to learn more about your project.


    Benchmarque V2

    Education Health & Medical


    Fashion & Beauty Retail


    Education Technology


    Arts & Culture Education


    Manufacturing & Industrial Retail Technology Transport


    Banking & Finance Civic & Public Not-For-Profit