One Website for all Screen Resolutions: The Shift to Responsive Web Design
Considering the rate at which mobile web is growing, it’s becoming more and more apparent that websites must evolve to accept visitors coming from a wide range of different devices and screen sizes.
With the constant advancement in technology, the needs of users are changing and as the new Web Trends appear we are bound to see drastic improvements in the User Experience and Aesthetics. A business today needs to proactively adapt to be more successful in its approach to the web.
Responsive Web Design is one such approach that is fast becoming a norm in Web Design. This new design process signifies a total new paradigm shift in the way websites are being designed.
Responsive Web Design is an approach that automatically renders your website according to user’s screen resolution. This design process makes your website Computer, Laptop, Smartphone and Tablet Optimised. Hence your website visitor gets the same experience irrespective of the gadget he or she uses to visit your website.
According to Wikipedia
Responsive Web Design (RWD) is a Web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).
This design approach makes a lot more sense today coinciding with huge increase in usage of Mobile Devices (Smartphones and Tablets). Today more and more people are resorting to their iPads and other Mobile devices to visit websites online.
Additional benefits of having a Responsive Website:
1. One does not need to create a separate mobile specific website ex. m.domainname.com. Responsive websites have a single url, this technique is also recommended by Google. This makes it easier for Google to crawl and index your website. Moreover, all link juice remains on the same main url and there are no duplicate content issues.
2. This process makes your website maintenance a lot simpler. You would no longer have to manage multiple websites and changes made would immediately be seen by website visitors with all screen sizes.
3. A responsive website increases your website conversion rate and thus helps you get more sales and leads.
We feel that 2014 is going to be marked as the year when responsive design takes off. Convert your existing website to a responsive one and stay ahead of your competition. Don’t miss out on reaching out to potential customers.
Get in touch today and find out how we can help you in setting up a Responsive Website.