Progressive Web Apps: bridging the gap between Web and Mobile
What are progressive web apps?
Consumers of today have become accustomed to the smartphone. There’s a good chance you’re reading this post on your mobile right now. So when we think about the features that define smartphone usability, we need to consider how these can be transferred to a webpage.
We cannot tell our clients enough: user experience is paramount, and the rise of Progressive Web Apps is critical in this area. So what is a progressive web app? These applications represent a meeting of the best features from both web and mobile platforms, offering users an engaging and flexible experience that bridges the gap between the two. Google Chrome engineer Alex Russell coined the term “Progressive Web Apps” to describe this new type of application, designed to deliver a more app-like experience within the web browser.
Are progressive web apps dead? Despite debate, today Progressive Web Apps are still used to address the limitations of traditional websites and native mobile applications. The advantages of progressive web apps is to create a hybrid experience, one that combines the accessibility of web pages with the performance and engagement of native apps. PWAs leverage the latest web technologies to provide users with a reliable, fast, and engaging experience, regardless of their device or network conditions.
Web vs. Mobile
The difference between web and mobile applications has long presented developers and users with a dilemma: native mobile apps provide superior performance and features but require users to download and install them. On the other hand, web apps are accessible through browsers but often lack the responsiveness and engagement levels of their native counterparts.
Benefits of progressive web apps:
PWAs dismantle these barriers, offering the best of both worlds. Users can access a PWA instantly through their web browser without the need for a time-consuming download and installation process. At the same time, PWAs deliver a level of performance and interactivity comparable to native apps, closing the gap that once separated the two.
What are progressive web apps requirements?
At JTB, we aim for our clients’ web presence to mirror that of a mobile experience. To do this, we prioritise the following requirements:
In Conclusion: The Future of Progressive Web Apps
As technology continues to advance, the influence and prevalence of PWAs is only expected to grow. Major tech companies, including Google and Microsoft, have embraced and promoted the PWA concept, further solidifying its position in the digital landscape.
The flexibility, accessibility, and enhanced user experience offered by PWAs make them an obvious and strategic choice for businesses looking to reach a broader audience. As more industries recognise the advantages of PWAs, we can expect to see their growth across various sectors, from e-commerce to entertainment and more.
If you’re interested in discussing progressive web apps pros and cons, and suitability for your brand or business, we’d love to talk.
for more information or reach out to arrange a chat. We’d love to learn more about your project.