Top eCommerce Trends Expected to Emerge in 2024
eCommerce has seen a lot in the last decade, not to mention the last few years, with influences including the global pandemic.
1. Personalisation and AI: An Intimate Shopping Experience
2. Growth in Social Commerce: TikTok Shop
3. Voice Commerce: Hands-Free Shopping
Voice commerce is another trend influencing the eCommerce landscape for 2024. With the adoption of voice-activated devices like Siri, Amazon Echo, and Google Home, customers are now shopping without having to leave their home – or even bed. This not only enhances the customer experience but also presents opportunities for businesses to increase sales.
4. Augmented Reality (AR): Virtual Try-Before-You-Buy
Augmented Reality is quickly becoming one of the biggest game-changers in eCommerce. AR allows customers to interact with products virtually, providing them with a ‘real-world feel’ for how products will work and fit into their daily lives. This elevates the customer experience, drive sales, and also reduces the event of return sales.
5. The “Metaverse”: A New Dimension of eCommerce
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