Speed & Performance Optimisation

Enhance user experience and drive business growth by streamlining asset delivery

What is Speed & Performance Optimisation?
Speed and performance optimisation on a website refers to the practice of improving the loading speed, responsiveness, and overall performance of a website to provide a better user experience.
Speed and performance optimisation involves a range of techniques and best practices, including:

Minimising file sizes:

Reducing the size of images, scripts, and other files can help to improve website speed and performance.


Caching allows frequently accessed website data to be stored locally, reducing the need for repeated requests to the server.

Content Delivery Networks (CDNs):

CDNs distribute website content across multiple servers, reducing the load on any single server and improving website speed and performance.

Minimising HTTP requests:

Reducing the number of HTTP requests needed to load a webpage can help to improve website speed and performance.

Speed and performance optimisation is important for several reasons

First, a faster website can provide a better user experience, leading to increased engagement, better conversion rates, and improved customer satisfaction. Second, website speed and performance can impact search engine rankings, with faster websites typically ranking higher in search engine results. Finally, website speed and performance can impact website traffic and bandwidth costs, with slower websites leading to higher bounce rates and increased bandwidth usage.

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