Photo and video content are important for brands because they are highly engaging and effective in capturing and retaining the attention of consumers. Here are some specific reasons why:
Visual content is more memorable:
Humans are wired to process visual information more quickly and effectively than text. According to research, people remember 80% of what they see and only 20% of what they read.
Visuals can convey emotion:
Photos and videos have the ability to evoke emotions in a way that text alone cannot. This emotional connection can help create a deeper connection between the brand and its audience.
Visuals can showcase products or services:
Photos and videos can demonstrate the features and benefits of a product or service in a way that text cannot. This can help consumers better understand what the brand is offering.