The starting point of any project, research provides the foundation for design as it allows us to avoid assumptions and make decisions from a logical, rational but also empathic place. We learn about the user’s behaviours, goals, motivations and needs.
Low fidelity representations of a design help to dissociate the interactions from the aesthetics. They’re the backbone of the product or service and are used as a guide for the development.
Conducting testing is necessary to observe your user’s behaviours. Witnessing the struggles a user goes through is a powerful trigger for creating empathy, allowing for feedback you otherwise would not receive through traditional methods.
UX design is a necessity in our modern day. It’s the process of consistent and continuous iteration. Even though a product and service may be the best it can be in the present, it should be prepared to continue to grow in the future.